Smile Compostable

Solutions

Marketing Manager

As the second employee of a small start-up with a monumental mission, I was tasked with the responsibility of translating our ambitious goals into tangible reality.

I dedicated myself to developing the brand from its infancy. Through continuous skill development and strategic thinking, I navigated the challenges of the dynamic start-up environment.

My role involved meticulous planning, from conceptualizing marketing materials to orchestrating effective branding strategies.

In the process, I honed my abilities, learned to adapt swiftly, and played a pivotal role in fostering the growth of Smile Compostable Solutions. This experience not only shaped the trajectory of the company but also served as a platform for my own professional evolution.

2021 - 2024
Remote

Building Content

Organizing Photoshoots

I vetted freelance options and meticulously crafted detailed shot lists.

Personal Work

With such a small budget, I had to get resourceful and try my own hand at content creation.

Building the Brand

Social Media Toolkit

I led the creation of Smile’s online persona from scratch… defining its voice, tone, and visual identity to cultivate a unique and cohesive brand aesthetic.

A carefully curated color palette creates consistency across all brand touchpoints, from logos and marketing materials to websites and packaging.
More than just a choice of fonts, brand typography serves as a visual language that speaks volumes about a brand's personality, values, and overall message.
Consistent graphic elements act as a visual thread connecting diverse content, campaigns, and announcements, elevating the brand's social media presence from a collection of posts to a curated and intentional experience.
These text boxes serve as frames for the brand's messages, allowing for instant recognition and reinforcing a cohesive visual identity.
Illustrations breathe life into a brand's digital presence, adding a vibrant and distinctive touch to its social media toolkit. Beyond the realm of photography and text, illustrations carve a unique visual identity, offering a playful and engaging dimension.
Backgrounds in a brand's social media toolkit are the silent influencers, setting the stage for a captivating visual narrative. Consistency in backgrounds across social media platforms establishes a seamless and polished look, reinforcing brand identity.

Full Toolkit

Press Releases

Through compelling and concise copywriting, I successfully communicated the company's dedication to sustainability and innovation.

US Plastics Pact Honorable Mention

June 22, 2023 — Smile’s home compostable coffee pod is given an honorable mention in U.S. Plastics Pact Sustainable Packaging Innovation Awards.

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World Changing Ideas

May 4, 2023 — Fast Company named Smile Compostable Solutions as an honorable mention in the energy/sustainability category of its World Changing Ideas.

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US Plastics Pact Award Finalist

April 20,2023 — Smile’s home compostable coffee pod is a finalist in the second annual U.S. Plastics Pact Innovation Awards.

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Two New Compostability Certifications

March 9, 2023 — Smile’s plant-based pod is now certified by both CMA and BPI, North America’s primary certifiers of compostable packaging.

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Lomi Approved

January 17, 2023 — Smile’s coffee pods and straws are approved to break down in the smart waste appliance.

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Home Compostable Certification

December 6, 2022 — TÜV Austria awarded the use of its “OK Compost Home” mark, which guarantees complete disintegration, even in home compost.

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Pod Pack Sales Agreement

November 14, 2022 — Smile signs a material sales agreement with Pod Pack International, a leading co-manufacturer of singe-serve coffee and tea pods.

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Sustainable Packaging Innovation Award

October 31, 2022 — US Plastics Pact crowned Smile’s plant-based coffee pods as the winner of the compostability category.

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Ocean's Halo Partners with Smile

October 20, 2022 — Ocean’s Halo acquired the license to use BPI Certified Commercially Compostable pods from Smile fr its vegan quick-cup broths.

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Fair Trade and Organic Certifications

October 1, 2022 — The most sustainable coffee pod now encapsulates the most sustainable coffee. Smile Coffee Werks upgraded its coffee beans to Fair Trade and USDA Organic.

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Introducing Smile Compostable Solutions

September 27, 2022 — The company that has the best and most convenient compostable materials for food packaging changes its name to Smile Compostable Solutions.

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CMA Certification

April 28, 2022 — Smile proudly announces approval from the Compost Manufacturing Alliance (CMA) to its ever growing list of environmental certifications.

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